Burk: Avoid anything that separates you from your donor!

Findings from Penelope Burk’s fundraising research, including how donors want to be recognized.

Who’ll get the boomer bucks?

Canada’s post-war generation stands to gain substantial wealth from parents who saved and accumulated very little debt, and their children will tend to spend wisely, shying away from spending sprees, indicates the survey.

What’s in a name?

An exploration of the various names for the nonprofit sector, as well as the sector’s roles and relationship with government.

What makes donors tick?

United Way/Environics research maps social, cultural values of donors and non-donors.

Growth in the availability of gaming brings risk

Argument for the need for gambling addiction awareness programs

Demographics: Discovering our destiny

By using demographics as a tool for assessing and prioritizing need, estimating expenditures, justifying programs, identifying potential volunteers and donors, and planning ahead, charities can capitalize on the shifts in the population makeup.

How, and how much, are Canadian companies giving?

Respondents to a recent Conference Board survey of Canadian corporations reported donating $126 Million to community causes in 1993. This represents an increase in the average contributed per corporation.

Home lotteries — tread carefully

A cautionary article for charities considering a home lottery.

More donors look for a return on their investment

How donors are seeking accountability and tangible evidence of ROI