How well you steward your direct mail donors is key to whether they will keep giving.
We check in with four donors from different parts of the country to find out what motivates them to give and what advice they can offer to help nonprofits be strategic in their ask.
The most important letter in direct mail fundraising never asks for a donation. Thank-you letters increase donor loyalty, strengthen relationships and increase your chances of receiving more gifts in the future, including major gifts and legacy gifts.
The following article is an excerpt from Penelope Burk’s new book "Thanks! A Guide to Donor-Centred Fundraising".
Throw away those pewter pins and plaques and get out your phone books. New research shows that donors don’t want formal recognition, just information.
How to overcome major challenges when visiting elderly donors.
Findings from Penelope Burk’s fundraising research, including how donors want to be recognized.
When thanking donors, it’s the small details that count.
How donors are seeking accountability and tangible evidence of ROI
Article on making donor recognition a high priority.
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