Corporate sponsorship of not-for-profit organizations and events is on the increase – in part because of the changing demands from consumers of the corporations they do business with. But also because of the growing marketing savvy of not-for-profit organizations.
Research is the essence and the heart of everything and it shortens the selling process dramatically. Kaiden Wright outlined the value of researching a potential sponsorship partner at the recent Synergy `97 conference in Toronto.
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