How do you approach a corporate giving strategy if you’re based in a community without a large corporate presence?
This summer we’ve been looking at how cultural nonprofit organizations are running arts festivals across the country. This month, we venture to Charlottetown, PEI, to explore the emergence of a brand new festival called Art In the Open, taking place on Saturday, August 27, from 4 p.m. until midnight.
Find out how a strategic partnership between two popular cultural entities led to an excellent opportunity for collaboration.
This article provides some tips for event fundraisers to consider when approaching corporate sponsors.
This article suggests ways for event planners to approach sponsors successfully.
The right community sponsorship commitment can be a powerful marketing communications vehicle that clarifies, proclaims and enhances an organization’s customer care, employee care, and community care priorities.
Building trust and confidence is the single most important factor in attracting, securing and retaining the commitment of a community partner’s money, time, effort and expertise.
Event organizers need to do a better job at measuring and reporting the results of programs to their business sponsors.
There are three key periods in designing effective sponsorship relationships that last well beyond the initial cheque presentation. Here’s a checklist for event organizers covering proven activities that will help secure a win-win agreement with the right business sponsor.
Corporate sponsorship can be a great way to fund health promotion events and programs. But, it can also be a long and time consuming process if done without considering all of the issues or the proper research.
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