What importance does the media play in how nonprofits deliver their messages? Is it even a relationship worth cultivating?
The Internet offers tremendous reach to many organizations, and many are looking online as the place where brands can be extended through the development of a community of relationships.
An article suggesting nonprofits recruit a communications specialist for their board.
With some worst case scenario preparation you can turn a poorly attended event into an interesting and colourful media opportunity.
A look at the legitimate lobbying activities in Ontario under the Lobbyist Registration Act.
This article answers the question, “What is PR?” and looks at the types of PR that charitable and nonprofit organizations should consider in their PR planning.
How to write a successful press release that generates buzz.
I must confess, I have actually advised a client not to comment a time or two. This is a rarity. However, it is the way we said “no comment” that helped avoid a crisis.
Why fundraising and public relations must be integrated.
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