Public engagement campaigns pivot on words. Get the words wrong and they will end up hurting you or your cause.

As communities grow and diversify, and as member issues become more complex, it’s becoming increasingly important for organizations to have their ear to the ground. Concerns facing communities need to be addressed head-on in order to avoid a game of guesstimates. But how best to connect with your community to ensure programs and services truly represent their needs?

Is your brand prepared for a public relations disaster? When something goes wrong – a fire, a theft, a strike, a sexual harassment suit – knowing who you are is at least as important as knowing what to do.

How do businesses and organizations that come under intense press scrutiny, from the smallest organizational gaffes to full-blown Enron-esque disasters, deal with a tarnished reputation and negative public opinion? According to the experts, it’s all about proactive communication plans.

Canada’s voluntary sector is as diversified as it is ubiquitous. Yet most nonprofit organizations share a common objective: the need to engage in an ongoing, mutual dialogue with government to help shape and influence public policy.

For most organizations, the web is the “front door” to their organization – a place where people can connect with and engage in their work. Here’s how to make your front door more appealing.