Like retail, charities get much of their revenue during the winter holiday season: those few precious weeks bracketed by the lead-in to American Thanksgiving in November and closing with Christmas. But the rush to be first can create hazards for an organization that is more committed to standing out than standing firm on what made them important to their core supporters. Here are three approaches (not all of them successful) to give you festive food for thought.
You’ve may have noticed that the concept of “Gamification” is a hot topic in the technology community. What is it really, and what does it mean for charities and nonprofits?
Can a few dollars produce significant impact? And by a few we mean very little. Because that’s the idea behind microgiving, a relatively new approach to fundraising that asks multiple donors to cough up small amounts of cash to support a cause.
This article walks through various considerations when choosing an online platform for accepting donations.
Crowdsourcing, a term coined by Jeff Howe in Wired Magazine in 2006, is defined as the outsourcing of tasks by way of a general call-out to a large, undefined group of people. There’s also crowdfunding, which relies on the power of crowds to fund projects. No matter its iteration, the idea of crowds and the power they potentially hold for nonprofits is gaining much attention these days.
A US study clearly shows that there is a shift taking place among wealthy donors with more and more of them going online to connect with charities.
Web-based fundraising is coming of age. That’s the conclusion of the 2011 Convio Online Marketing Nonprofit Benchmark™ Study, which evaluated the fundraising results of nearly 600 nonprofits.
A profile of the event Toronto’s Changing Face of Philanthropy.
In honour of the 15th anniversary of CharityVillage, following are 15 ways your organization can make it easier for your donors, advocates, and members to support and donate to your organization online.
It probably comes as no surprise to many of you that online giving is growing. What may be surprising, however, is that the very wealthy are among those that prefer giving online. Generally speaking, however, they are frustrated with nonprofit websites.
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