What importance does the media play in how nonprofits deliver their messages? Is it even a relationship worth cultivating?
Creating a successful brand means being open to change and finding ways to be consistently relevant.
Developing a brand for your organization is about finding the essence of the story of who you want to be. Brand development is a future-looking exercise at its very core.
An article suggesting nonprofits recruit a communications specialist for their board.
How to turn your story into a people-centred dialogue, and then into a people-centred brand.
Branding for nonprofits, why it is important, and how it relates to good storytelling.
With some worst case scenario preparation you can turn a poorly attended event into an interesting and colourful media opportunity.
When you can find a way to separate yourself from the larger stream of advertisers and get your own, undivided attention, you will find that less can be much, much more.
How to build and implement a marketing plan
What it takes to make a press release successful.
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