Branding on a budget: Creating big impact for little money

In a time when budgets are stretched and there are so many competing priorities within organizations, how are they finding the financial resources to invest in branding? While a full-scale branding process may not be possible for everyone, the good news is that branding on a budget is do-able.

Branding: The view from the inside

Branding is a hot topic and there have been plenty of stories written about the “why” and “how” of branding. Less has been written about the “so what”? For organizations just starting a branding process through to those who’ve completed and launched a new brand, what do the brand and branding process mean for staff?

Quest for Success: Cause-related marketing and the desire to do good

Designed to give women a voice the creators felt was lacking in other games in the marketplace, EVE’s Quest involves charades, drawing, singing, intuition challenges and trivia questions, all the while making women’s issues and accomplishments its central focus.

E-mail campaigns – Not a one shot deal

When beginning your permission-based e-mail campaign it is fundamental that you have an e-mail campaign strategy in place that is integrated with your other programs.

Nonprofit Balancing Act: How to project the right image and fulfill donor expectations

There was a time when all a nonprofit needed was a cause, a simple campaign, some volunteers, a desk – and a lot of passion. Limited resources didn’t necessarily impede an organization from reaching its target audience, promoting its mission and raising money. Oh, how things have changed.

Nonprofit Election Advocacy: Raising voices to raise awareness

The major political parties and their candidates are not the only ones doing the talking this election. The nonprofit sector is talking back…and expects the parties to listen closely.