Is your charity on the worst-dressed website list? As one of the main tools in your marketing and outreach arsenal, your website must be current, easy-to-navigate, and relevant.
If organizations forego the emotional appeal and focus on messaging that delves into the complex issues they face each day, will it help or hinder the level of giving and their subsequent work on the ground? Is it possible to transcend the traditional discourse on band-aid fixes to a more comprehensive, intricate discussion on long-term solutions?
This article walks through tips for promoting your fundraising event online.
Creating an effective and compelling video doesn’t have to cost your nonprofit a fortune.
You know you can’t do it all. And you know that there is a lot of talent out there who could really help your nonprofit market and communicate itself. It may be time to consider a marketing agency.
Word of mouth marketing is becoming an essential item in every marketing toolbox. Here’s how to do it.
How to convert supporters into marketers.
The exact definition of supporter marketing still seems up for debate. Some see it as fundraising with a twist, others see it more as donor retention. One thing is for sure: supporter marketing is a combination of fundraising and marketing.
What happens when an organization wants to re-brand? Imagine if you were asked how you would change United Way’s iconic mission or logo (not that it needs it) to make it more relevant or memorable? It’s not easy.
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