Why organizations should consider setting up a monthly giving program.
Can a few dollars produce significant impact? And by a few we mean very little. Because that’s the idea behind microgiving, a relatively new approach to fundraising that asks multiple donors to cough up small amounts of cash to support a cause.
Many organizations, and many more than we would like to think, have not managed their donor information well or with an eye to the future. In fact, they have placed their organization at risk due to the loss of valuable data.
This article walks through various considerations when choosing an online platform for accepting donations.
Crowdsourcing, a term coined by Jeff Howe in Wired Magazine in 2006, is defined as the outsourcing of tasks by way of a general call-out to a large, undefined group of people. There’s also crowdfunding, which relies on the power of crowds to fund projects. No matter its iteration, the idea of crowds and the power they potentially hold for nonprofits is gaining much attention these days.
Providing prospects with a wide variety of engagement opportunities is critical to stemming leaks once they reach the cultivation stage of the development cycle.
How do you know if your pipeline is healthy? We’ve identified certain core characteristics of a healthy prospect pipeline.
Why it might be a good idea to proactively "downgrade" monthly donors.
Is there some use for mobile giving for smaller organizations? This article cuts through the hype to see mobile giving for what it is: a unique tool with a great deal of potential.
In nonprofit marketing, a great deal of the time and effort goes into finding new donors, volunteers and supporters, causing many nonprofits to ignore their existing stakeholders.
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