Internal fundraising campaigns from within an organization
Boost your fundraising response rates by watching these five key statistics.
The components of a successful email fundraising campaign.
Wanted: a passionate, inquisitive, analytical, proactive thinker with a well-developed sense of curiosity, good judgment, the capacity to persevere, and strong computer skills – for prospect research.
A look at a few Canadian organizations and their direct mail fundraising programs in 2001.
Personalized address labels can be effective vehicles to bring in new donors. But they’re only cost-effective for large organizations that can buy supplies in bulk, and programs must be closely monitored to ensure their continued effectiveness.
While telemarketing, direct response television, door-to-door solicitation, planned giving, special events, gaming and gifts via the Internet are important revenue sources, direct mail continues to be the mainstay for most charities.
Direct marketing is: “An interactive system of marketing which uses one or more advertising media to effect a measurable response and/or transaction at any location.”
Size counts! The bigger it is, the better it is! That’s your house mailing list I’m talking about, but the statement is true only up to a point. Your list might be too big!
Clip and tape this checklist someplace you can see it- every time you prepare a mailing project. Will it bullet-proof you against every contingency? Probably not.
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