One of the greatest challenges in email fundraising is poor open rates. The majority of donors who subscribe to email donor newsletters receive them but never open them. Improve your open rates today using these proven methods.
How well you steward your direct mail donors is key to whether they will keep giving.
Fundraising letters are about people. People talk. So your fundraising letters should include the voices of people.
Your direct mail fundraising program should have three goals: Acquire, Renew, Upgrade.
We check in with four donors from different parts of the country to find out what motivates them to give and what advice they can offer to help nonprofits be strategic in their ask.
Recapture your lapsed donors by conducting a direct mail fundraising survey.
The most important letter in direct mail fundraising never asks for a donation. Thank-you letters increase donor loyalty, strengthen relationships and increase your chances of receiving more gifts in the future, including major gifts and legacy gifts.
The key role of telefundraising in building and maintaining a donor base.
Direct mail, in all its varied and colourful incarnations, continues to fill our mail slots, drop to awaiting floors, and give our mail carriers backaches. Yes, in this electronic age, direct mail is holding its own.
Writing direct mail letters requires thinking like your donors and understanding their wants, needs, and motivation for giving.
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