This article is about building relationships with donors, particularly major donors, and how to get your board of directors involved in the process.
How is a fundraiser to stay optimistic on the job with such negative press, and a collectively depressed North American community that seems positioned to tighten its purse strings? Some leading fundraising experts urge calm.
In the best of times, many nonprofits struggle with donor acquisition, retention, and, worst of all, lapsed donors. Now, with the North American financial markets imploding from the sub-prime mortgage fallout in the US, experts predict that voluntary sector organizations will need to refocus on the communication that truly reaches their donor populace: sincere acknowledgment based on donor-centred principles.
In the ultra-competitive world of charitable enterprise, the communications quest for donor dollars often takes a path that circumvents focus on the pocketbook and instead appeals to the area just behind the breast pocket: the heart.
On the surface, the difference between a corporate and an individual gift might seem quite negligible. However, it is important for charities to be aware of the differences between these two types of gifts so that they can ensure they are meeting all of their legal obligations.
How and why to maintain integrity of donor databases
The exact definition of supporter marketing still seems up for debate. Some see it as fundraising with a twist, others see it more as donor retention. One thing is for sure: supporter marketing is a combination of fundraising and marketing.
This article discusses why you might not want to start out tracking donors and donations, and creating their charitable receipts, using a homegrown system.
An outline of several companies who help nonprofits with online giving.
Grant application forms have a blank space where you fill in the amount requested. But when it comes to individual donors, we seem to think it is a different kettle of fish. It isn’t.
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