It probably comes as no surprise to many of you that online giving is growing. What may be surprising, however, is that the very wealthy are among those that prefer giving online. Generally speaking, however, they are frustrated with nonprofit websites.
How to convert supporters into marketers.
This article discusses how to find individual donors, particularly through special events, social media, direct mail, and newsletters.
The intense competition for donor dollars creates a difficult enough environment for fundraisers. Unfortunately, certain gift acceptance issues add innumerable obstacles to the already challenging path of finding and retaining donors.
This article discusses how to find individual donors and how to ask them for donations, especially with fundraising letters.
When the Haiti earthquake struck, Canadians wanted to support aid programs. And for the first time, in record numbers, they did it through their mobile devices.
Stop repeating yourself in fundraising letters and find a new way to phrase the ask.
If you send out direct mail fundraising letters, be sure you’re not using these criteria to decide on the appropriate length.
It’s not every Christmas Eve that one finds oneself in the remote village of Cusco, Peru stirring up vats of Peruvian hot chocolate and handing out mug-fulls to the local street children. But that’s exactly how Ari and Jennifer Zainuddin spent their holiday last year.
With the worldwide recession in full swing, is the charity lottery still a sure bet when donors are watching their dollars more than ever? Perhaps more importantly, is it still ethical to continue using them? According to some, the recession has actually increased participation in lotteries.
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