Sponsorship pricing can be a thorny issue. And with the growing complexity of npo/corporate partnerships, the task is not getting any easier. In this two-part series, we’ll explore pricing for the sponsorship-seeking organization.
The primary objective of relationship marketing is to increase the lifetime value of your donor base by increasing both the number of times and the amount that each donor gives to your organization. RFM Analysis, on the other hand, is a powerful tool you can use to lower your costs and increase your response rate.
One of the most important concepts in direct marketing is the lifetime value of the donor, or how much an individual donates before they stop supporting your organization.
The failure to understand the nature of a particular type of funding can lead to a failure to get the funds.
An increasing number of charities have tested monthly pledge programs and proven them effective. If the nature of your organization fits the monthly pledge program concept – and most can – there are at least seven great reasons to act immediately
From another viewpoint, consultants can be classified according to whether they focus on the sponsorship seeker (or property), the corporate sponsor, or the relationship between the two.
Article looks at the use of retailing and the impact of storefronts. Looks at Oxfam (Bridgehead), WWF, UNICEF and the YWCA
Case study on Ontario Society for the Prevention of Cruelty to Animals magazine sales and fundraising
Research plays a hefty role in the success of sponsorships. From simply staying on top of what’s happening in the industry, to researching competitive sponsorship pricing – organizations that are serious about sponsorship know the value of research.
Corporate sponsorship of not-for-profit organizations and events is on the increase – in part because of the changing demands from consumers of the corporations they do business with. But also because of the growing marketing savvy of not-for-profit organizations.
© 2024 CharityVillage
v.4.5-3-g93dd547