Corporate sponsorship can be a great way to fund health promotion events and programs. But, it can also be a long and time consuming process if done without considering all of the issues or the proper research.
No organization is collecting information on sponsorship in Canada, she points out, but based on research done in the USA and Europe, she estimates that sponsorship spending in Canada this year will be in the $500-$700 million range.
What’s every charitable event organizer’s worst nightmare? Nobody buys tickets; nobody shows up. The same nightmare haunts sponsoring companies.
More individuals are interested in your cause than corporations.
Sponsored organizations, as well as sponsors, sometimes wonder if a contract is really necessary to define the relationship between the two parties. The answer is, "Absolutely!"
What’s every charitable event organizer’s worst nightmare? Nobody buys tickets; nobody shows up. The same nightmare haunts sponsoring companies.
Frequency refers to the number of times a donor makes contributions. It’s important to understand the patterns of donor frequency within your database because frequency is one of the great predictors of future behaviour: the more often a donor gives, the more likely they are to give again.
Sponsorship proposals are very individual documents. They are specific not only to the sponsorship seeking organization but also to the specific corporation to be approached.
The more recently a donor has given to your organization in the past, the more likely they are to give the next time you ask them.
Far too many npos look at sponsorship and think of placing a sponsor’s name on a program and perhaps organizing a modest reception after an event. They then think the job is done. Not by a long shot.
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