Five ways to implement case-centred planned giving marketing.
Why creating standards of excellence is so important to gift planning, and three suggestions on where to start.
A Solicitor’s Check-list for Success, a few of the most crucial dos and don’ts to bear in mind as you knock on that next door, behind which your next new major donor may be waiting.
Findings from Penelope Burk’s fundraising research, including how donors want to be recognized.
Any relationship — marketer-customer, master-servant, husband-wife — needs to be renewed from time to time. Fundraisers must keep in mind that there’s no such thing as a permanent commitment anymore. People tend to commit only for a time.
Seven key errors that will cause your gift planning program to fail.
Creating and maintaining a buying history with raffle-ticket purchasers
How to conduct a successful seminar to advertise your planned giving program.
Most Canadian charities are still reluctant to use telefundraising, or to even test it. Here are a few points that will help dispel some of the myths around telephone fundraising.
At its recent national conference, United Way of Canada/Centraide Canada endorsed a Statement of Principles of Donors’ Rights for use by all of its members. While the growing focus on accountability in the nonprofit field makes this move especially timely, the UW has been working on guidelines for the reporting of fundraising costs for some time.
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