Personalized address labels can be effective vehicles to bring in new donors. But they’re only cost-effective for large organizations that can buy supplies in bulk, and programs must be closely monitored to ensure their continued effectiveness.
Ten-year gifts to charities are becoming an important tool in charitable fund raising, both for charities and donors. This article explores the legalities of these gifts.
How a good planned giving officer can act as a resource and guide for the executor rather than as an adversary.
How a well-planned monthly giving program can solve your financial troubles.
The differences between major gifts and planned gifts and the challenges of combining both into one job description.
Article on The Revenue Generation Through Commercial Ventures framework.
While telemarketing, direct response television, door-to-door solicitation, planned giving, special events, gaming and gifts via the Internet are important revenue sources, direct mail continues to be the mainstay for most charities.
Three major paradigm shifts traced to key overall population changes: increasing longevity and increasing diversity
The following article is an excerpt from Penelope Burk’s new book "Thanks! A Guide to Donor-Centred Fundraising".
The following article is an excerpt from Penelope Burk’s new book "Thanks! A Guide to Donor-Centred Fundraising".
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