Donate Now doesn’t do it: Tactics for successful online transactions

Online fundraising involves a three-tiered strategy: e-mail information, online transactions, and program extensions. Does your program have a solid foundation?

A Breath of Fresh Air in the World of Philanthropy

This article looks at the growth of strategic or venture philanthropy.

Marketing for the Cause: A Growing Trend in Corporate Philanthropy

Article looks at what cause-related marketing is and offers some tips on how to go about developing a corporate partnership for this purpose.

Examining the board’s role in fundraising

This article looks at examples of various avenues board members take to secure more donors and funds.

Information Interviews: Put your future donors in the driver’s seat

Conducting an informational interview with potential donors

Good Fundraisers Sometimes Come in Small Packages

This article looks at the increase in fundraising activities by youth and children.

How the New Rich give

The ‘new rich’ are mix of all different sorts of people in a wide range of fields. However, it is important to remember that each donor is an individual.

Using the Direct Approach to Reach Donors

A look at a few Canadian organizations and their direct mail fundraising programs in 2001.

Would Your Grant Request Approach Make the Grade?

Typical grant presentation scenarios and hints for getter grant presentations.