While most people can enjoy gaming responsibly, there is mounting evidence and concern that the activity is impacting Canadian society in harmful ways. Ironic then that many charitable organizations rely on gambling revenue for their causes.
We check in with four donors from different parts of the country to find out what motivates them to give and what advice they can offer to help nonprofits be strategic in their ask.
This article provides some tips for event fundraisers to consider when approaching corporate sponsors.
Recapture your lapsed donors by conducting a direct mail fundraising survey.
How to work with the donor life cycle to market different gift options to your donors at different times in their lives.
This short article offers some key reasons why the invitation to your fundraising event is a very important marketing tool.
Statistics Canada just revealed the results of a survey conducted in 2004, providing a comprehensive overview of how Canadians support their communities. And according to the Canada Survey of Giving, Volunteering and Participating (CSGVP), there’s some good news – and some not so good news.
The most important letter in direct mail fundraising never asks for a donation. Thank-you letters increase donor loyalty, strengthen relationships and increase your chances of receiving more gifts in the future, including major gifts and legacy gifts.
The key role of telefundraising in building and maintaining a donor base.
Traditionally, when nonprofits and for-profits partner-up on an issue, it is usually because the former needs funding from the latter. In exchange for the cash infusion, the for-profit gets to laud a good deed and enhance its public image as a responsible corporate citizen. This paradigm still holds true today, but as the singer said, the times they are a-changin’.
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