Are corporate naming rights becoming over the top? Or is this a good way for charities to encourage corporate good will and gain much-needed donations?
Principal fundraising truth: You go where money you think you can get is to be found in the greatest quantities and most of the time that means you look to the individual donor.
As owners of small and medium-sized businesses do their best to survive, charitable giving can feel like one more demand on their limited time and money. But there are ways to make charitable giving more of a joy and less of a chore.
This article provides some tips for event fundraisers to consider when approaching corporate sponsors.
Traditionally, when nonprofits and for-profits partner-up on an issue, it is usually because the former needs funding from the latter. In exchange for the cash infusion, the for-profit gets to laud a good deed and enhance its public image as a responsible corporate citizen. This paradigm still holds true today, but as the singer said, the times they are a-changin’.
This article offers some tips to consider when a team building event is organized with a philanthropic edge.
An outline of the various relationships for-profit companies may have with nonprofits and charities, beyond a tax receipt.
This article suggests ways for event planners to approach sponsors successfully.
Corporate sponsorship can be a great way to fund health promotion events and programs. But, it can also be a long and time consuming process if done without considering all of the issues or the proper research.
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