Now, about that press release

A breakdown of a successful press release.

The personal touch

The key to establishing a personal relationship with a reporter.

Watching the news

Whether you are pitching a story or being interviewed, you must convince the reporter that the public is interested in what you have to offer.

Piggybacking: One way to get media attention

A case study that shows how follow up calls are essential for getting reporters interested in your story.

Special Events: Why go to all the trouble?

Questions to ask when hosting a special event

Getting the media to attend – again and again and again

If you want to make sure that the media attend your next media conference, make sure that you follow these simple but effective tips.

Media tips: talking or thinking

Staying away from “talking points” can help you sound more genuine.