In early 2005 the government of Canada undertook a series of consultations to set about creating a new Canadian Housing Framework. A look at what’s happened since.
Creating a successful brand means being open to change and finding ways to be consistently relevant.
Developing a brand for your organization is about finding the essence of the story of who you want to be. Brand development is a future-looking exercise at its very core.
Tips for successfully communicating with reporters through the Internet.
The Internet offers tremendous reach to many organizations, and many are looking online as the place where brands can be extended through the development of a community of relationships.
An article suggesting nonprofits recruit a communications specialist for their board.
How to consult effectively with stakeholders.
How to turn your story into a people-centred dialogue, and then into a people-centred brand.
Branding for nonprofits, why it is important, and how it relates to good storytelling.
A framework to help manage the process of implementing your strategic plan and linking it to the day-to-day work of your staff.
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