Quest for Success: Cause-related marketing and the desire to do good

Designed to give women a voice the creators felt was lacking in other games in the marketplace, EVE’s Quest involves charades, drawing, singing, intuition challenges and trivia questions, all the while making women’s issues and accomplishments its central focus.

User-centric writing: It’s not about you

If you want to engage your constituencies, then your content needs to reflect their needs, call out to what they are interested in, and offer opportunities to take action, volunteer, donate, and most importantly create value so they will return to your space online.

The ‘how-to’ of public policy engagement

Whenever policy is made, or is slated to come down the pike, it affects the greater social landscape, and by extension, the charitable infrastructure. But do voluntary sector organizations really understand how to jump into these policy discussions effectively and make their positions and feedback known?

Navigating your content online

Why information architecture is key to making your content usable.

Content is king online

Today, with the evolution of the next generation of the web, popularly referred to Web 2.0, the web is all about content, connection and collaboration.

Through the media’s eyes: What the media would like nonprofit organizations to know

If you are a nonprofit organization, how do you stand out among all this competition for limited space? Three media representatives explain media relations with the nonprofit sector from their side of the fence, and along the way share insider tips for getting noticed.

E-mail campaigns – Not a one shot deal

When beginning your permission-based e-mail campaign it is fundamental that you have an e-mail campaign strategy in place that is integrated with your other programs.