What to consider when hiring a PR consultant.
There’s a lot of buzz about the marketing tool of "positioning" these days. The term can be a bit confusing. In this article, we’re going to define positioning and walk you through six steps that help you craft a positioning statement for your organization.
What happens when an organization wants to re-brand? Imagine if you were asked how you would change United Way’s iconic mission or logo (not that it needs it) to make it more relevant or memorable? It’s not easy.
Implementing and maintaining a successful blog may be the most critical aspect of your online fundraising efforts. There are many reasons a nonprofit should host a blog.
Thinking of your audience as agents of change.
Why it is important to avoid storytelling that creates distance between the storyteller and the listener.
What can nonprofits be doing differently to effectively shape public policy? What measures can they adopt to best tackle public policy issues, capture the ear of decision-makers, and influence legislative action?
Stakeholder buy-in is essential to the success of anything an organization undertakes.
An interview with World Wildlife Fund’s public relations manager Tara Wood reveals the secrets of success for Earth Hour 2008.
Simply providing facts doesn’t spark social change: a good story is essential.
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