Good storytelling is as much about talking as it is about listening; it is the art and science of co-creating meaning, context and connections.
How to tell effective stories in tough times.
A profile of Purple Day, an awareness day for epilepsy, and how the lessons they learned can help you better execute your awareness day campaign.
How do you develop (or revitalize) an effective and engaging stakeholder newsletter? How do you balance your organization’s ‘corporate’ messages with information your readers want to receive? The following tips will help.
Organizations face a slew of competing voices, while governments – federal, provincial, and municipal – are overwhelmed with requests, lobby groups, and press material. So, what does one do to make the most of their government initiatives? And should they be extra vigilant today?
A review of three websites and how successful they are at engaging the reader.
We take a look at the best ways to effectively determine return on investment (ROI) in relation to how much you may spend on PR and marketing.
A case study of BrainTrust Canada’s new “Protect Your Head” social marketing campaign.
Why stories are an effective way to spark change.
The exact definition of supporter marketing still seems up for debate. Some see it as fundraising with a twist, others see it more as donor retention. One thing is for sure: supporter marketing is a combination of fundraising and marketing.
© 2024 CharityVillage
v.4.5-3-g93dd547