Original broadcast date: Thursday, June 18, 2020
Summary: Using real-time email tracking data from 72+ Canadian charities and the newly developed Online Giving Index from CanadaHelps, Brady Josephson from the NextAfter Institute for Online Fundraising and Shawn Bunsee from CanadaHelps will share key data trends to see how Canadian charities have responded to COVID-19 through email and how donors have been responding online. You’ll not only see data but also examples of real emails from Canadian organizations, along with tips and suggestions on how you can improve your own fundraising emails during COVID-19 or anytime.
Resources from this webinar
Download the slide deck
Visit our dedicated COVID-19 resource page and find out how to get a 15% discount on your job postings and $10 off online courses
View the COVID-19 Canadian Charity Fundraising Response
Free 1-month trial membership to access all NextAfter Institute courses
Take an online fundraising certification course and save 30% with the code CANADA
Download The Giving Report 2020 from CanadaHelps
Watch a FREE Webinar: Achieve Fundraising Success with Donation Forms for the Digital Age
About the presenters
Brady Josephson is a charity nerd, entrepreneur, digital marketer, professor, and writer. He’s on a mission to see more people giving and more causes thriving. At NextAfter, Brady focuses on business development and partnerships, content creation, and marketing. Before coming to NextAfter, Brady worked for the company he started, The Josephson Group, which founded Shift, a digital agency, and Nonprofit Supply Co., a Google Ad Grant advertising service. His work and writing have been featured in CBC, Christianity Today, NPR, and The Chronicle of Philanthropy among others. He has also been a speaker and presenter at conferences in Canada, the US, and Europe including Social Media for Nonprofits, AFP Congress, CyberGrants Conference, RaiseNow Inspire, and BBCON. Learn more about Brady’s speaking here.
Shawn Bunsee is Vice-President, Data & Analytics and Chief Privacy Officer at CanadaHelps. Shawn has a passion for and experience in data, analytics and customer insights. His experience includes previous roles at BlackBerry, Workopolis, Silicon Valley customer experience management software company Medallia, and healthcare data analytics firm IMS Brogan.
CanadaHelps is a leading Canadian non-profit and social enterprise providing charities open access to affordable, online fundraising platform, and training so they can better connect with the people who support them. Trusted by Canadians for 20 years, and the chosen online fundraising platform for over 22,000 registered Canadian charities, CanadaHelps has helped over 2 million Canadians make donations to charities they are passionate about, resulting in over $1 billion in total donations.
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