Do you want a job in fundraising? Your pursuit will be easier when you realize that good fundraisers and job seekers possess the same skill-set. The common denominator is your ability to market…either yourself or the agency’s programs and services. A successful job search, like fundraising, requires strong research skills, an ability to create a match (between you and the prospective employer – or the agency and donor), a demonstration of compelling communication skills, and the willingness to follow-up with diplomacy and finesse.

Those who have worked in fundraising know that this profession requires attention to detail; this is an important consideration as you prepare your resume and covering letter for the position you want. In order to market yourself effectively, you need to do your homework and be meticulous in your presentation. Establish the “fit” between your skills and the agency’s needs.

Know Your Prospect

Stand out from the competition. Find out about the organization and what type of person they are seeking. You can begin by reviewing the advertisement closely, comparing your experience and skills to their key job requirements. Demonstrate your competence in prospect research by reviewing agency literature (e.g. annual reports), talking to contacts and doing informational interviews. Get a feel for the organization’s mission, values, culture and challenges, before you send your resume. This vital step in preparation will help you assess your suitability for the job and agency and personalize your approach. Your effort demonstrates to the reader that you’ve considered their situation, not just your need for a job!

Highlight Your Strengths and Achievements

Your covering letter and resume are your “case for support.” Their purpose is to convince the agency to invite you for an interview. What knowledge do you possess that immediately relates to the agency’s ad? Help the employer link your specific or transferable skills to their needs. If you haven’t worked in fundraising before, be sure to focus on your research, leadership, interpersonal and communication skills. In your letter, highlight your strengths in relation to this employer, then guide the reader to jobs (volunteer or paid) in your resume that demonstrate your achievements. Be sure that your resume focusses on end results — use dollar figures and percentages, not just job duties.

The CFRE (Certified Fund Raising Executive) designation is becoming more widely recognized across Canada. However there are many very effective fundraisers who do not hold the title. Numerous employers are still unfamiliar with certification, although — with the focus on stronger accountability — its recognition will increase over the next few years. Rarely will you see a job posting that states “only CFRE’s need to apply.” If a job truly inspires you, your skills and passion will surpass the designation.

Be Professional

Consider the image you are presenting with your covering letter and resume. Avoid fancy fonts: research has proven that serif (e.g. times roman) is the most easily comprehended. Make sure the copy is clean and clear. Is your content well organized, cohesive and succinct? You must sell your ability to communicate. Are there any spelling or grammatical errors? (“Its and it’s” are commonly confused). Remember, if you are applying for a fundraising job, effective writing skills are critical. Are there any typos? (Gasp!) These suggest carelessness. Proofread your application thoroughly or, better yet, invite a friend or family member to review your submission.

Increasingly, resumes and covering letters are being accepted by fax and e-mail. The appearance of the finished product may not be the image you want to portray. Inevitably, with either form, the end result depends on the quality of the recipient’s fax machine or what colour paper they have in the printer when the “message” is received. The only way you can control these variables is to submit your resume and covering letter by the traditional avenues – either snail mail or hand-delivered.

Finally, by demonstrating your understanding of the organization’s needs and how your skills can provide solutions, you will improve your chance of getting an interview.

Click here for the second article in this series.

Cynthia Armour is a trainer and consultant in fundraising, marketing and board development. She also helps charitable agencies identify suitable candidates by screening resumes and assisting with interviews. you can reach her via e-mail at: answers@elderstone.ca or by phone at: (705) 799-0636.