The applications that win government grants and loans are much like every application that arrives, hopefully, at funding agencies. But they share some key ingredients that make them stand out. These aren’t arcane, mysterious, or classified techniques. In fact, most of them are quite simple, common-sense ideas. But too few people employ them when seeking financing. Those that do, succeed.

1. Preparation

Don’t be afraid to phone the group, find out who you’ll be meeting with, and learn more about what they’re looking for. Ask questions. Get guidelines. Determine the format of the presentation and how much time you’ll have. This demonstrates your interest in their needs, gets you noticed in a positive way, and contributes to a more effective presentation.

2. A simple, straightforward presentation

While you should have a well prepared business plan and the backup to support it, your actual presentation should be expressed in simple terms and cut to the heart of why you need the funding, what you’ll do with it, and how it will help you succeed.

Don’t put on a dog and pony show. Keep the presentation simple and have no more than three people involved in the actual presentation. Don’t overdo your support materials or presentation aids. A brief, succinct PowerPoint presentation can be more effective than a 10-minute video.

Don’t get bogged down in painting a detailed picture of your sector and organization, leaving a only couple of minutes to squeeze in your pitch. The background is in your support material, and if the committee has broader questions, they’ll ask you.

3. Passion and enthusiasm

While these might seem like intangibles, and the nature of the presentation may lead you to be nervous, try and convey the true fervour you feel for your organization’s future. Make a list of three positive characteristics of your organization and its growth — things that fire you up. Keep these touchstones in mind as you present, and you’ll be able to incorporate them in your presentation, while also demonstrating your zeal.

The Small Business Funding Center grants permission to reproduce this article in its entirety only, with credit given to the Small Business Funding Center at www.grants-loans.org.