How nonprofits can save money on marketing

How to save on photos, stock and video Getting the right visuals is essential… and expensive. Not many nonprofits have the budget for a photographer.  Here are sites where you can download incredible royalty-free stock and videos, for free!  Tip: Be detailed...

Storytelling with social media: Amplifying your nonprofit’s impact

The abandoned dog that found his forever home, the woman who was able receive treatment and is now cancer-free, the mother and children fleeing abuse who accessed clothing and shelter, all thanks to your organizations. These are the stories that...

Try these 4 steps and gain more social media followers for your nonprofit

Auditing your social media accounts as a nonprofit is key to ensuring that your marketing efforts are having a positive impact and getting you the results you need.  Before I get into why and how to audit your accounts, I’d...

Online giving here to stay among all ages

Want to learn more on this topic? We’ve interviewed the author as part of our podcast CharityVillage Connects: The Time is Now: Why Canadian Nonprofits Must Digitize to Survive which can be accessed here.  The COVID-19 pandemic led to an...

The importance of communications measurement: Are you using the right metrics?

As a nonprofit, it can be difficult to come up with funding for marketing initiatives. So, when you do have budget to spend, it’s important to make the most impact with that money.   But how do you know if your...

Data tracking for a successful fundraising event

A successful fundraising event that brings in funds for your cause - the ultimate goal. But how do you measure whether your event is a success? How do you tell which channels are working so you can double down and...

Creating a Digital Marketing Funnel in 2022: Google Ad Grants and Beyond!

Original Broadcast Date: March 10, 2022 Summary: Understanding the digital marketing ecosystem will help your nonprofit succeed in 2022 and beyond. In this webinar, we’ll take you through the stages that users go through when interacting with your nonprofit online....

Event marketing FAQs for Canadian nonprofits and charities

Hey, event marketing keeners! Trellis recently led a webinar with Charity Village where we talked about creating click-worthy social posts, building an event promotion schedule, how to leverage partners to expand your reach, and what data you can track to...

Examples & Blueprints to Sell Out Your Next Fundraising Event

Original Broadcast Date: January 27, 2022 Summary: This recorded webinar, presented by Trellis, is delivered through specific tactics, clear how-tos, and real life examples. You’ll leave with actionable takeaways to implement immediately and examples from other successful organizations to use a blueprint. Get ready...

How to strengthen your nonprofit’s digital marketing strategy: 7 simple steps

A nonprofit’s digital communication strategy is vital to their long-term sustainability. Beyond diversifying the way an organization fundraises, a cohesive and integrated digital communications plan can also help build and sustain growth. Unfortunately, learning about and implementing the use of...