Ever look at other organizations’ strategies, get tempted to copy it but end up with less success? In this episode, Kerstin Heuer, a nonprofit marketing consultant and founder of Nonprofit Today, teaches us how to improve our marketing and branding...
On December 13, 2018, the Canadian government passed new legislation for the Income Tax Act that would allow charities to conduct unlimited political activities, provided those activities remained non-partisan and in service to the charity's mission. This action came about...
So often we focus on how our website looks, but not how it functions. Specifically, a lot of small nonprofits we come across don’t understand how to get found online. That’s where SEO is crucial. SEO, or Search Engine Optimization,...
In this episode of The Small Nonprofit, Chris Holz, seasoned public affairs executive and one of the top 10 lobbyists at Queen’s Park, teaches us about the foundations of government relations, how to build it into your practice and how...
Didn’t you love it when you were little and your mom or dad read you bedtime stories? Are there movies or novels that have carved a niche in your heart as deeply meaningful to you? Do you love carrying on...
There you are. After months of hard work, focus groups, and interviews with key stakeholders and your branding agency, the work is finally completed. The executive team of your nonprofit organization is excited. You hold your new brand strategy in...
For charitable organizations, an investment in design can mean the difference between maintaining the status quo and achieving new levels of influence through wide-reaching professional platforms. When working with limited budgets and multiple stakeholders, it can be easy for things...
Google “How to Create a Great Brand” and you will end up with 1,210,000,000 hits. Add that to the books and articles available and you end up with an overwhelming amount information. I am an advocate of simple. And while...
Interested in learning more on this topic? We've partnered with the author for a free webinar on November 22. Click here for more information and to register. Do you have colleagues who regularly bring you leads on story ideas? “We...
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