You know your work has impact. You see that impact every day. You feel it in your bones. That’s why you get up and go to work every morning. But do your supporters know and understand that impact? Small organizations...
It’s almost November – meaning it’s almost #Movember. You’ve definitely seen this hashtag accompanied by a variety of delightful (...or not so much) moustaches all over Facebook, Twitter and Instagram. Started as an online campaign to raise awareness of men’s...
In this episode of the podcast, we’re talking about Google Ad Grants with David Botwick-Ries and Simon Choy from ConnectAd, an organization dedicated to assisting charities to obtain and manage free advertising through Google Ad Grants. Tune in to learn...
This season we’re bringing you the best of the best - many of whom we work with! In this episode, we’re speaking with Laura Beauparlant, Creative Director and Branding Expert at Lab Creative, who helped us define and design the...
Media coverage is something that pretty much all organizations want, but very few actually get. In this episode, we’re speaking with Jennifer Singh, founder of She’s Newsworthy Media, a public relations agency that specializes in helping small businesses get recognized....
We all know the famous four P’s of the marketing mix: Product, Place, Price and Promotion. Times have changed, our consumers and audiences have changed and the landscape in which we all operate has changed. With that, the marketing mix...
Want to learn more on this topic? Join our free webinar on November 14, How To Get $10K Per Month In Free Google Ad Grants. Everyone who registers gets the full recording, regardless of attendance! Google Grants is an amazing...
The Canadian charitable sector is currently enjoying the most relaxed rules in over a decade regarding the resources we can put toward advocating for policy change. But after several years of strict limitations through the CRA “10% rule,” advocacy is...
Better together! There is a lot of talk about strategic partnerships and everyone seems to be on the bandwagon. For some it is a new flashy buzzword, while for others, they are looking to take it beyond traditional sponsorships. By...
At first glance, posting on social media seems so easy. Come up with something witty or inspirational to say. Find a relevant photo. Post. Repeat. Bask in the success of your posts! Once you actually start posting on social media,...
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