Nonprofit communications during COVID-19

"In moments of crisis, new narratives, new policies and new social behaviours are established. ... How we act and what we say in this moment can help define perceptions, assumptions and policy preferences ... But we must act quickly, in...

See you on the Internet with Avery Swartz

How has working from home been for you? I have heard such different stories from clients and friends. Some are having no problem working from home, as they’re able to access all of their files on the company cloud. Some,...

7 steps to creating nonprofit awareness campaigns that actually raise awareness (virtual or in real life!)

Whether virtual or in real life (IRL), awareness campaigns or fundraising campaigns for nonprofits take a lot of work. In fact, it’s often a full-time job for at least one to three months prior to the event.  And then, you...

5 simple steps to create a memorable, lasting nonprofit brand using Instagram in 2020 and beyond

When you think about Instagram, you'd be forgiven if you immediately called to mind images of people who just want to share photos from their family vacations and of delicious meals with the world... and little else. That may have...

How your website relates to Google Grants

Your website is the public face of your nonprofit’s digital marketing presence, and because of this the Google Ad Grants program takes website quality pretty seriously. Google wants to know that your site will provide a helpful and seamless user...

Five ways email marketing can result in more volunteers

Volunteering as a concept is truly an amazing feat if you think about it. How much free time do you have during the week? If you’re like so many hardworking, driven nonprofit professionals, the answer is likely not very much....

The facts on facts: Using data effectively for change

As advocates, we are always striving for messaging that will change minds and motivate our audience to action. Part of this challenge includes finding that perfect balance of storytelling and data. Luckily, we don’t have to keep guessing as to...

10 steps to upgrading your website with Kristi Porter

Have you ever been on a website where you just click and then you don't know where you came from? You don't understand where things are and then you keep clicking and can't get back to where you want to...