Part 1: Marketing for the Nonprofit Organization - Introduction Set Marketing Goals Setting goals is the first step in the marketing process because goals provide direction for your total marketing effort. It is important early on to be as clear...
Marketing is a new world for many nonprofits. In fact, if a nonprofit even acknowledges the need for marketing within their organization, it is often seen as a necessary evil rather than an invaluable tool for moving an organization forward....
A commercial for the soft drink Sprite, proclaims that 'Image is nothing'. That's easy for them to say. The drink's manufacturer, Coca-Cola, is one of the most recognizable brand names in the world, with consumers reaching for Coke products a...
As fundraisers and event organizers we're always looking for terrific in-kind donated services, and some of the most common to look for are free graphics art work and printing. Having secured the promise of help, the challenge then becomes one...
A reporter calls and wants a quick interview on an issue, product, trend, or even a crisis. You want to help, but you don't feel qualified to speak. You need to find a spokesperson. Let's correct a couple of misconceptions...
Canada will have a federal election Nov. 27th. We've just had municipal elections across Ontario. And the USA seems almost done with this never-ending election for a new president, congress, senate, and state governors. Cabinet shuffles can happen almost any...
Communication is something we do daily; we communicate in-person, on the telephone, in writing, and via e-mail and the Internet. We communicate with our colleagues, our family members, and friends. Most of us never give a second thought to communication....
Nonprofit organizations need to place more emphasis on communications, according to Suzanne Hawkes, director of communication services at IMPACS, the Institute for Media, Policy and Civil Society. Earlier this year, nonprofit leaders from across Canada gathered for Canadian Centre for...
Scenario One: You note with excitement as you read the morning paper that an issue which concerns you is making headlines. Reading further your excitement gives way to dismay as you realize that the news item provides only one angle,...
"If you can't tell a good story," says Bronwyn Drainie, "you'll remain invisible." Drainie made her remarks to more than 400 leaders from across the country gathered last week in Edmonton, Toronto and Montreal for the Canadian Centre for Philanthropy's...
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