Change is a culmination of incremental, sometimes almost unnoticeable, movement. We identify change often by its outcomes or results. I propose that change is more of a process than an outcome. If we embrace this proposition, it opens up a...
For most organizations, the web is the "front door" to their organization - a place where people can connect with and engage in their work either as a donor, a volunteer, or a participant in programs or campaigns. But how...
Happy National Volunteer Week! This week, events will be held across Canada to celebrate the contributions of countless volunteers. In the midst of the festivities, let's pause for a quieter, more reflective way to recognize our volunteers...by listening to them...
Are you seeking media attention? Have you sent out media releases to promote your organization, product, service or event? Are you attempting to use the media to reach potential clients, sponsors, donors or other stakeholders? If so, you need to...
I'm sure you've heard the popular line, "Enough about me. So, what you do think about me?" No doubt, it is one of the quintessential self-centred lines of our time. How many of us have been in conversation with someone...
One of my favourite quotes, and one that I use often to illustrate the power of story, is from Andy Goodman's work Storytelling as Best Practice. "Even if you have reams of evidence on your side, remember: numbers numb, jargon...
The key to growth for many associations and nonprofits is the growth of their membership. Each year the membership grows but also there can be a drop due to attrition, making it even more important to attract new members. The...
There was a time when all a nonprofit needed was a cause, a simple campaign, some volunteers, a desk - and a lot of passion. Limited resources didn't necessarily impede an organization from reaching its target audience, promoting its mission...
You may have already seen them, those lumbering juggernauts of the Canadian political jungle. They rumble through your community in buses and car convoys advertising "Paul Martin's Liberals" or "Harper All The Way!" Yes, the 2006 election campaign has begun...
We are living in the information age. It is an era marked by 24-hour news stations, flooded e-mail boxes and satellites that feed our constant and insatiable appetites for more and more bytes of sound, images and data. In this...
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