Quest for Success: Cause-related marketing and the desire to do good

When and her partner invented EVE’s Quest - an innovative new board game - in the fall of 2005, they definitely had their work cut out for them. Designed to give women a voice the creators felt was lacking in...

User-centric writing: It’s not about you

We often associate a user-centric or an audience-centric approach online in terms of design, navigation, and the usability of online tools. User-centric content adopts the same approach as user-centric design, stressing the needs of the end-user first and foremost. That...

The ‘how-to’ of public policy engagement

It's safe to say that most organizations in the voluntary sector keep close tabs on what goes on in government. Whenever policy is made, or is slated to come down the pike, it affects the greater social landscape, and by...

Navigating your content online

This column is a second in the series Content is King Online, which takes a look at how this generation of the Internet centres around content. Specifically, content has migrated to the core of our online experience as online tools...

Content is king online

You remember the days when flash movies on a web site were all the rage? Remember having to wait through long loading times just to view the same flash movie over and over again every time you came to the...

E-mail campaigns – Not a one shot deal

Many organizations are moving to actively using e-mail campaigns as part of their advocacy and fundraising programs. The approach is often centered around blasting out one e-mail to an in-house e-mail list using an internal listserv tool. From a tactical...

Through the media’s eyes: What the media would like nonprofit organizations to know

This week's cover story is the next installment in an ongoing series to help nonprofit organizations see the world from another perspective. The series also includes what funders, volunteers, consultants, and donors would like the nonprofit sector to know about...