In our work with not-for-profit leaders who create strategic plans, we counsel them to adopt a memorable mission - something easy to remember that conveys what your organization’s purpose is. We suggest they use their “no more than 10 words”...
My newspaper frequently covers scandals where charities have misused donations or staff have absconded with funds. Every story like that reduces my ability to raise funds for my charity even though we are not part of this wrongdoing. I think...
Public engagement campaigns pivot on words. Get the words wrong and they will end up hurting you or your cause. Language helps you frame an issue to make a connection with your audience and persuade them to take action. World...
Tom Ahern is author of the book How to Write Fundraising Materials that Raise More Money: The Art, the Science, the Secrets, published by Emerson and Church. His other book, Raising More Money with Newsletters than You Ever Thought Possible,...
St. Leonard’s Society of Nova Scotia may not be the largest or wealthiest nonprofit. However, this charitable organization, an operator of homeless shelters and community-based residential facilities in Halifax, doesn’t let its size or budget prevent it from establishing a strong...
"They Say" -- who are "They"? By Paulette Vinette, CAE April 16, 2007 Many nonprofit organizations publish their news and/or positions in third party. Examples: “ABC association introduces new membership benefits” or “ABC charity invites you to a fundraising gala.”...
When Toronto-based St. Christopher House approached the University of Toronto to help them research gentrification issues in downtown Toronto, the agency was confident the project was significant to the community they served. How could they be so sure? Was it...
Is your brand prepared for a public relations disaster? When something goes wrong - a fire, a theft, a strike, a sexual harassment suit - knowing who you are is at least as important as knowing what to do. Broad-minded...
Branding is a hot topic and there have been plenty of stories written about the “why” and “how” of branding. Less has been written about the “so what”? As in, so what difference does branding make to those on the...
Because we know that the vast majority of your online audience will scan your pages, clicking on links that catch their attention, skipping through your navigation with a predisposition to consume only half of the written material they otherwise would...
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