There's a lot of buzz about the marketing tool of "positioning" these days. The term can be a bit confusing. In this article, we're going to define positioning and walk you through six steps that help you craft a positioning...
Answer this question: What’s the number one soft drink company in the world? Chances are, you just answered Coca-Cola or Pepsico. And they’re No. 1 and 2 on any given month. So how did you know the answer? Simple. Brand...
Implementing and maintaining a successful blog may be the most critical aspect of your online fundraising efforts. There are many reasons a nonprofit should host a blog. For fundraising, there are a few basic reasons why blogging makes sense: Blog...
Whether curing cancer, making poverty history or greening a city, communicating change is a large task. But for those working in the social sector, social innovation is all about change. It is about painting a picture of a better world,...
Stories can change the world. More precisely, without stories we cannot change the world. After 20 years as a communicator in the social sector, this rings true to me. However, creating engaging narratives that allow us to tap into our...
When one thinks of conservation, it is not uncommon for the name Ducks Unlimited Canada to come to mind. A nonprofit, charitable organization with representation throughout the country, it has been committed to wetland conservation for close to 70 years....
It is essential for an organization or a company to gain the support of its stakeholders (i.e., employees, shareholders, clients, purveyors, and others who depend on the organization in one form or another) through communication - everybody knows that. But...
An interview with World Wildlife Fund’s public relations manager Tara Wood reveals the secrets of success for Earth Hour 2008. CharityVillage: For those who aren’t familiar with the event, what exactly was Earth Hour all about? Tara Wood: It was...
I have spent more than 20 years as a communicator working in the social sector to effect progressive change. But, as communicators, it is time to stop the information flow and start the flow of meaning. We have become experts...
If we want to make a difference in our community or in our world we are bombarded with so many messages. Sponsor a child, plant a tree, run to find a cure, or sign on to make poverty history; there...
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