For many nonprofits, radio is an effective advertising medium and a relatively inexpensive way to get your message across to a large audience. Today, the radio business is an extremely competitive industry, with stations employing several account representatives to compete...
"What target audiences are most important to your success?" It was a simple question. The answer, however, was complicated: "Well, we get about 200 hits on our website every month from interested people. We launched a Facebook page a few...
As the interview begins, James Topham apologizes and takes a moment to read and respond to an urgent tweet. Another typical day for the communications and marketing director of War Child Canada, where tweeting and Facebook updates are as commonplace...
E-marketing is an efficient and low-cost way to attract volunteers, build support for your organization, and encourage donors to give. However, many organizations never realize the potential of e-marketing because they fail to develop e-newsletters that inspire their supporters. Below...
Did you know that one of the main things people want to do when they visit a charitable organization's website is sign up for an e-newsletter? Sending out a regular e-newsletter is a quick and low-cost way to communicate your...
Computer scientist once observed that "the best way to predict the future is to invent it." What we can create is, in fact, instrumental in shaping our future. As puts it, "The future is not a result of choices among...
Computer scientist Alan Kay once observed that "the best way to predict the future is to invent it." What we can create is, in fact, instrumental in shaping our future. As John Schaar puts it, "The future is not a...
To attract and keep the attention of busy people - donors, members, executives and employees - organizations can't afford to miss opportunities to make their lives easier with great online experiences. There are 3 ½ ways that great online experiences...
Many of us have grown tired of the economic gloom and doom news stories. But last night something captured my attention. In fact, I was totally riveted to a news story...a real journalistic piece, so rare on network news it...
I was sitting around with a few friends the other night and we were all talking about the economic recession that is having a dramatic and unprecedented impact on every nation’s financial well-being. The conversation became quite animated with all...
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