How to write the perfect fundraising letter

You know you have a good cause worthy of support, but writing a fundraising letter that convinces potential donors of this is not always easy. In order to help, we've brought together some of the best strategies to help you...

Writing advertising copy that gets ’em

Whether it be answering phones, planning a fundraising campaign, or stuffing envelopes for your next mail-out, chances are you wear many hats at your nonprofit. If writing advertising copy also lands on your list, here are a few tips that...

Blogging for a cause: 15 extraordinary examples of how nonprofits are using social media to effect change

Social networking is becoming increasingly popular for one primary reason: people want to connect. That need to connect has created an explosion in online forms of social media, creating new opportunities for engagement that can be very beneficial to nonprofits....

Online contests: What’s in it for you?

When Western Institute for the Deaf and Hard of Hearing (WIDHH) entered the online contest Vancouver's Next Top Charity they were self-proclaimed newbies, still learning about this novel opportunity to attain funds and PR that uses social media as its...

Breaking through the newsroom clutter: How to get your news release noticed

Breaking through the newsroom clutter: How to get your news release noticed In 2005, the New York Times stated that it received up to 7,000 news releases every day. In Canada, some daily papers report receiving up to 1,500 news...

Four key roles your supporters can play in fundraising and marketing campaigns

Your supporters can be your best marketers Whether your goal is filling training slots, after school programs, or endowment coffers, the old saying, "people buy from people," is as true as ever. A postcard, phone call, or e-mail from someone...