What’s your type?

If you want someone to respond to your appeal or read your newsletter, you need your message to break through the clutter and distraction. This holds true regardless of medium, but becomes essential for any appeal using the written word....

Mobile: The next tech game-changer

Today's nonprofits are agile — a necessity when budgets are lean, government grants can disappear in a flash and fundraising is as critical as the programs you deliver. But recently, successful nonprofits aren't just agile, they're mobile — as in...

Top 10 website mistakes charities make

Charities make the world a better place, and they often do it on shoestring budgets with staff and volunteers who are already stretched thin. With the time, people and money these organizations have already dedicated to mission-critical work, it's no...

Me and my corporation: A tale of interest and impact

You may have noticed the facelift Coke underwent this holiday season. For the first time ever, Coca-Cola changed the colour of its cans, from red to white. The exceptional transformation stems from a partnership with the World Wildlife Fund —...

Starved for attention yet striving for greatness

Nearly 500 nonprofit leaders did something a little out of the ordinary last week: they gathered together to take action on some of the biggest challenges facing the sector. From all across the country they convened for the National Summit...