Stunt philanthropy. Haven’t heard of the term? Keep reading. Just think... One of Canada’s most charismatic members of parliament forgoes the warmth of his bed to sleep outside to raise money and awareness for support programs for homeless youth. A...
If you want someone to respond to your appeal or read your newsletter, you need your message to break through the clutter and distraction. This holds true regardless of medium, but becomes essential for any appeal using the written word....
Today's nonprofits are agile — a necessity when budgets are lean, government grants can disappear in a flash and fundraising is as critical as the programs you deliver. But recently, successful nonprofits aren't just agile, they're mobile — as in...
It's hard to believe, but springtime contains delights other than the return of Cadbury creme eggs! It's also the time of year when the charitable sector's major online and social benchmarking reports are released, typically in concert with the annual...
Innovation is both buzzword and bugbear: everyone wants to be seen as innovative but no one really wants to take on the risks of something new; no one really knows how to innovate (is that even a proper verb?); and...
Charities make the world a better place, and they often do it on shoestring budgets with staff and volunteers who are already stretched thin. With the time, people and money these organizations have already dedicated to mission-critical work, it's no...
You may have noticed the facelift Coke underwent this holiday season. For the first time ever, Coca-Cola changed the colour of its cans, from red to white. The exceptional transformation stems from a partnership with the World Wildlife Fund —...
It's one of those stereotypes that holds true: the Canadian winter can be long and dark. What better way to brighten the darkest days of winter than by celebrating random acts of kindness? To honour the holidays and combat winter...
Nearly 500 nonprofit leaders did something a little out of the ordinary last week: they gathered together to take action on some of the biggest challenges facing the sector. From all across the country they convened for the National Summit...
You’ve may have noticed that the concept of "Gamification” is a hot topic in the technology community. What is it really, and what does it mean for charities and nonprofits? Gamified experiences use game-playing techniques to engage users and encourage...