Is your organization ready to move into the Canadian Anti-Spam Legislation (CASL) age? As most nonprofits are likely aware, one of the strictest anti-spam legislative environments in the world is set to come into force on July 1 of this...
This is the fourth in a series of four articles that explain how to attract and manage marketing professional volunteers. Because marketing differs by industry, your new volunteer consultant will need to learn what marketing issues are specific to the...
This is the third in a series of four articles that explains how to attract and manage marketing professional volunteers. Developing a good relationship with a professional marketing volunteer doesn't just happen overnight. Consider these tips for a positive relationship:...
This is the second in a series of four articles that explain how to attract and manage marketing professional volunteers. How to recruit a marketing volunteer In the first article, we figured out what marketing help you need. (For a...
In a 2011 survey of top 200 charities, as identified by Forbes, 97% report having a Facebook presence, 96% a Twitter account and 92% are using YouTube. But, as any community manager knows, Facebook and Pinterest are not a panacea...
This is the first in a series of four articles that explain how to attract and manage marketing professional volunteers. Professional volunteers versus volunteer consultants If your image of a professional volunteer is a someone who approached you for personal...
Before we get started, rid yourself of any preconceived notions of what you think Tumblr is all about. Start fresh. Resist the urge to assume it is just the place where teenagers post pictures of their brunches or that site...
Back in my grad school days, I was in a seminar called ‘Public Intellectuals, Institutional Critique’ where, among many other things, we grappled with the embrace of all things “excellence” in the academy. As I delve deeper into my work...
If volunteers mobilized through social media can make a difference in who gets elected as president of the United States, surely any nonprofit organization looking to be effective has to look at all the ways social media can be used...
If you think you’ll attract (and keep) the attention of youth at your next event with the promise of free pizza - think again. While youth engagement is an important endeavor for many organizations, all too often activities and events...
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