There’s a story about two masons at work. When asked what they were doing, the first mason replied, “I’m laying bricks,” and the second said, “I’m building a cathedral.” Similarly, Kate (not her real name) had two recent encounters with...
Yes, I know what you’re thinking - not another broad stroked article about the Millennial generation. Bear with me for a moment though, because this simple insight could be critical to the future of your social enterprise. Millennials will make...
I am a volunteer, and I am a donor. I donate to Christopher and Dana Reeve’s charity for spinal cord injury and research. Why? Because my father has a spinal cord injury. See the connection? It’s personal for me, which...
Over the last few years, a number of people in the nonprofit sector have started to question how the sector has always operated, wondering if things could be done differently. Some are even trying entirely new approaches to typical nonprofit...
A few weeks ago, I joined a small group of volunteers at the offices of Volunteer Toronto for an intensive three-day workshop. Participants — sent by the organizations with whom they volunteered — were taking part in a digital storytelling...
Editor's Note: Learn more hands-on tips to make managing your blog a breeze at Marlene's free webinar on May 27th. Running a blog is work. It takes time. It requires dedication. Blogging is like any other communication tactic. You have...
It doesn’t seem very long ago that nonprofit professionals were being told that having a presence on Facebook was vital to their organization’s success. The advice was heeded, and as sector professionals became Facebook-literate (one recent survey found that an...
We’ve all found a product whose abilities match its claims, enjoyed superior customer service or discovered an organization that does great work for a cause that is near and dear to our hearts. Our natural tendency in such situations is...
The election dilemma Wondering what your nonprofit or charity should do – if anything - at election time? With a federal election slated for later this year, many Canadian organizations will have to decide soon whether they will take steps...
Most marketers today understand that content marketing has moved past the ‘buzzword’ stage. Content marketing is a viable – and important approach that can allow nonprofits to achieve goals such as: Connecting with supporters and stakeholders Driving traffic to websites...
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