It’s a classic saying - “the more things change, the more they stay the same”. Change is such a constant in the nonprofit world, it’s…well…constant. And yet, at the same time, it’s also true that beyond all imposed...
Are you ready to learn more about how to create a website content strategy - including the elements to include? We've partnered with the author for a free webinar, Creating a Content Strategy for your Nonprofit Website, on October 19....
When I do media training for associations and other not-for-profits, I’m often asked what people should do if the media asks them a question they really don’t want to answer. Perhaps it’s a question related to a member getting into...
Many inside the Canadian charitable sector will recall that shortly after the 2015 Federal election victory by the then-new Liberal government, Prime Minister Justin Trudeau’s party promised a “significant overhaul” of the Canada Revenue Agency (CRA). More specifically, it pledged...
Unfortunately, we don’t have to look far for examples of crisis communications these days. In today’s world of 24/7 media, social and otherwise, you’re in the global court of public opinion during a crisis. It is a nasty place that...
Your association has come up with an interesting fundraiser and it’s caught the attention of the news media. Reporters from newspaper and television outlets have called and they would like to set up interviews with you about it. As soon...
This article is a follow-up to last month’s webinar, Virtual Collaboration for Volunteer Managers and Boards of Directors. It features your answers to one of my questions, and my answers to some of yours, as you recorded them in...
If you think integrated marketing sounds like a reference to the distant future, or one that has nothing to do with your nonprofit, think again. The term may be a mouthful, but it's a concept at the heart of successful...
Recently, the federal government held a 10-week public consultation on the rules governing how charities engage in public policy. To ensure it was done collaboratively, Imagine Canada — with a mission of strengthening and supporting the charitable sector — put...
They call it The Oprah Effect — the significant and often unexpected boost that comes from something being championed by Oprah Winfrey. But it’s not just Oprah, nor is it a new phenomenon — back in the 1760s, Wedgwood used...
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