The Fundamentals of Email Marketing for Nonprofits

Original Broadcast Date: November 17, 2022.  Summary: Email marketing is an important communication channel for nonprofits. Whether you’re sending newsletters or fundraising appeals, you can personalize your messages and connect with donors via emails better than you can with traditional advertising....

Email marketing 101: How to create effective email fundraising appeals

Whether you’re trying to engage first-time donors or boost the generosity of recurring ones, one of the biggest pain points nonprofits have is getting their message heard.  With so many distractions competing for your donor’s attention, it can be hard...

The importance of communications measurement: Are you using the right metrics?

As a nonprofit, it can be difficult to come up with funding for marketing initiatives. So, when you do have budget to spend, it’s important to make the most impact with that money.   But how do you know if your...

Data tracking for a successful fundraising event

A successful fundraising event that brings in funds for your cause - the ultimate goal. But how do you measure whether your event is a success? How do you tell which channels are working so you can double down and...

Creating a Digital Marketing Funnel in 2022: Google Ad Grants and Beyond!

Original Broadcast Date: March 10, 2022 Summary: Understanding the digital marketing ecosystem will help your nonprofit succeed in 2022 and beyond. In this webinar, we’ll take you through the stages that users go through when interacting with your nonprofit online....

How to craft effective email campaigns 

Email is one of the most powerful marketing tools, but it’s often under-utilized by non-profits. Your email subscribers are a highly-engaged audience who want to hear from you – but are you communicating with them regularly?   According to Campaign Monitor,...

How to strengthen your nonprofit’s digital marketing strategy: 7 simple steps

A nonprofit’s digital communication strategy is vital to their long-term sustainability. Beyond diversifying the way an organization fundraises, a cohesive and integrated digital communications plan can also help build and sustain growth. Unfortunately, learning about and implementing the use of...