Getting your story placed with any media outlet means getting it read by a journalist or editor in the first place. That means you need a killer subject line. This goes for any organization – whether you’re a nonprofit, social...
Media coverage is something that pretty much all organizations want, but very few actually get. In this episode, we’re speaking with Jennifer Singh, founder of She’s Newsworthy Media, a public relations agency that specializes in helping small businesses get recognized....
When I do media training for associations and other not-for-profits, I’m often asked what people should do if the media asks them a question they really don’t want to answer. Perhaps it’s a question related to a member getting into...
Unfortunately, we don’t have to look far for examples of crisis communications these days. In today’s world of 24/7 media, social and otherwise, you’re in the global court of public opinion during a crisis. It is a nasty place that...
Your association has come up with an interesting fundraiser and it’s caught the attention of the news media. Reporters from newspaper and television outlets have called and they would like to set up interviews with you about it. As soon...
If you use social media, chances are that you've been asked to sign a petition in support of a cause, a political candidate or the passage of a law. Often, the petitions that get the most attention and signatures are...
Today’s media industry is constantly in flux, with 24-hour news cycles demanding journalists keep to tight deadlines. What’s more, Canadian media has experienced a ‘slimming’ in recent years, with Rogers, Bell Media and Postmedia Network all experiencing redundancies. This landscape...
The story made headlines across the country: low literacy rates affect access to justice in family courts as the number of people acting as their own lawyer increases. Lawyer and freelance journalist Valerie Mutton originally wrote the story for The...
Do either one of these two scenarios sound familiar? The phone rings. It’s a producer, looking for a guest on a panel discussion and they want a representative from your nonprofit to appear in the studio that day. You start...
When you read the papers or turn on the news, it sometimes seems like all you hear about is negative stories. Car crashes, robberies, injuries, fires, political scandals, economic struggles — if it bleeds, it leads, the old adage goes....
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