Have you had a chance to download and dig into Direct Mail Benchmarks 2024 yet?

Released in May, this all-Canadian report unpacks how direct mail fundraising programs performed last year, thanks to the amazing charities who share their results with us! If you’ve been wondering how your fundraising measures up against other charities in the...

How nonprofits can save money on marketing

How to save on photos, stock and video Getting the right visuals is essential… and expensive. Not many nonprofits have the budget for a photographer.  Here are sites where you can download incredible royalty-free stock and videos, for free!  Tip: Be detailed...

Storytelling with social media: Amplifying your nonprofit’s impact

The abandoned dog that found his forever home, the woman who was able receive treatment and is now cancer-free, the mother and children fleeing abuse who accessed clothing and shelter, all thanks to your organizations. These are the stories that...

Before you pitch checklist

Getting your story placed with any media outlet means getting it read by a journalist or editor in the first place.   That means you need a killer subject line.   This goes for any organization – whether you’re a nonprofit, social...

Try these 4 steps and gain more social media followers for your nonprofit

Auditing your social media accounts as a nonprofit is key to ensuring that your marketing efforts are having a positive impact and getting you the results you need.  Before I get into why and how to audit your accounts, I’d...

The Fundamentals of Email Marketing for Nonprofits

Original Broadcast Date: November 17, 2022.  Summary: Email marketing is an important communication channel for nonprofits. Whether you’re sending newsletters or fundraising appeals, you can personalize your messages and connect with donors via emails better than you can with traditional advertising....

Email marketing 101: How to create effective email fundraising appeals

Whether you’re trying to engage first-time donors or boost the generosity of recurring ones, one of the biggest pain points nonprofits have is getting their message heard.  With so many distractions competing for your donor’s attention, it can be hard...

Great Canadian Giving Challenge and a chance to win $20,000 from CanadaHelps is just around the corner!

As many charities know all too well, summer months often mean a rise in temperature and a dip in donations. It was eight years ago that CandaHelps launched the Great Canadian Giving Challenge, a month-long event in June, aimed to...

The importance of communications measurement: Are you using the right metrics?

As a nonprofit, it can be difficult to come up with funding for marketing initiatives. So, when you do have budget to spend, it’s important to make the most impact with that money.   But how do you know if your...

Data tracking for a successful fundraising event

A successful fundraising event that brings in funds for your cause - the ultimate goal. But how do you measure whether your event is a success? How do you tell which channels are working so you can double down and...