How to craft effective email campaigns 

Email is one of the most powerful marketing tools, but it’s often under-utilized by non-profits. Your email subscribers are a highly-engaged audience who want to hear from you – but are you communicating with them regularly?   According to Campaign Monitor,...

Event marketing FAQs for Canadian nonprofits and charities

Hey, event marketing keeners! Trellis recently led a webinar with Charity Village where we talked about creating click-worthy social posts, building an event promotion schedule, how to leverage partners to expand your reach, and what data you can track to...

Examples & Blueprints to Sell Out Your Next Fundraising Event

Original Broadcast Date: January 27, 2022 Summary: This recorded webinar, presented by Trellis, is delivered through specific tactics, clear how-tos, and real life examples. You’ll leave with actionable takeaways to implement immediately and examples from other successful organizations to use a blueprint. Get ready...

A year-end message from CharityVillage President Mary Barroll

In the 25 years since CharityVillage was launched, Canada and the world has faced many threats and challenges. This past year, though, has been especially arduous -- and perilous -- for nonprofits and charities.  The pandemic disproportionately impacted the Canadian...

CharityVillage Connects: Celebrating the 2021 CharityVillage Award Winners

At the end of a challenging year that disproportionately impacted the nonprofit sector, we're bringing you an episode of celebration featuring those whose efforts went above and beyond during this historically difficult time.  In November 2021, Charity Village launched our inaugural CharityVillage Conference and Awards, honouring the...

CharityVillage Connects: Post-Pandemic Fundraising and Beyond

In this episode, we focus on the devastating impact COVID shutdowns and restrictions had on fundraising, how nonprofits pivoted and embraced new digital tools to transform their fundraising models in record speed. Join our host, CharityVillage President Mary Barroll, to...

How to Stop Overthinking and Start Raising Money Online

Original Broadcast Date: Thursday, November 18, 2021 Summary: In this webinar, Mary Barroll and Daryl Hatton discuss the widespread myths of crowdfunding that limit the revenue potential and stop nonprofits from successfully engaging their communities in advocacy and giving. With the...

Leveraging partners to market your fundraiser – What to do if your social following or email list is not enough!

You know firsthand how much effort goes into planning and executing a successful fundraising event. What comes to mind when you’re thinking about your next event? Maybe - what way do we go, virtual, in-person or hybrid? (Thankfully, we’re answering that...

4 easy strategies to help you have the best holiday fundraising campaign ever!

With just 80 days left in 2021 (where did the time go!?) Here are a few easy tips to help your organization raise as much as possible this holiday season, and work towards better engagement and relationships with all of your donors.  If your...

Small Shop Stewardship: Tools for nonprofit staff, leaders, and board members

Original Broadcast Date: September 23, 2021 Summary: Many staff members of small teams have the responsibility of wearing multiple hats within their organization. So how do we manage to adequately develop, and maintain relationships with donors with a lack of time and...