Hunches are not enough — why it pays to poll

Most public interest groups, nonprofits and local election campaigns do no polling research whatever. And by not doing so they're missing a major opportunity to strengthen their work cost-effectively . In commercial marketing or larger election campaigns, defining a strategy...

Fundraising foundations can serve a variety of purposes

There are three main reasons why charities establish foundations: to create a new home for the annual fund; to establish an endowment; and/or to segregate funds. Speaking at the recent Infonex Conference, Charitable Organizations in the 1990s: Efficient Management &...

Be very careful when selecting a consultant

While consultants bring an important expertise to organizations, many firms are finding it difficult to adjust to their changing roles, the changing needs, and the changing times. No longer relegated to on-site assistance, primarily raising money for bricks and mortar,...

Ten points to consider before you launch your bequest program

1. Your corporate image - Does your organization have the appearance of stability? Does the Board help give the organization the appearance of permanence. Are there areas that need to be strengthened? What are the current situations that may cause...

What has creativity got to do with it?

This article was originally published in Canadian FundRaiser English is becoming a series of tribal patois, discreet, usually fashion-driven and often adversarial. Computer science may be forgiven. But why does sport have to develop a new vocabulary? And why can't...

Do Current priorities overtake your long term strategy?

The feedback I received from a recent article in these pages advocating the endowment of bequests suggests a practical problem is quite common across the charitable landscape: current priorities outweigh long-term strategy. In plain language, charities spend the money from...

Working with allied professionals

Based on a presentation at the 1995 Annual Meeting of the Canadian Association of Gift Planners If you intend to work successfully with allied professionals in developing a planned giving program, several key assumptions are important. Firstly, the basic ingredients...

Building endowments — frequently asked questions

(Based on a presentation to the 1995 Annual Meeting of the Canadian Association of Gift Planners) What is an endowment? An endowment is an investment fund set aside for the long-term support of an organization. Only the income, or a...

Understanding the funder and the proposal

As governments institute more and more cutbacks in an attempt to keep the deficit under control, the availability of non-profit funding is shrinking at an alarming rate. One inevitable result is increased competition for severely limited public and private funds....

Growth in the availability of gaming brings risk

Since 1970, charitable gaming in Ontario has grown into a $3 billion industry, employing thousands of people in more than two hundred and fifty bingo halls and charity casinos, and catering to thousands of break-open ticket vendors. Government-provided gaming in...